Factor affecting Customer Brand Value towards Customer Brand Preference in the Perspective of Malaysian Car Industry
نویسندگان
چکیده
منابع مشابه
application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
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ژورنال
عنوان ژورنال: International journal of academic research in business & social sciences
سال: 2022
ISSN: ['2308-3816', '2222-6990']
DOI: https://doi.org/10.6007/ijarbss/v12-i10/14578